The Holocaust A Historical Article And A Personal...

The Holocaust was a government sponsored persecution of six million Jews in Germany, lead by Adolf Hitler. This is considered the second World War which lasted from January of 1933 till May of 1945. This tragic event is an important part of education, and can be taught in a variety of ways whether it be through books, scholarly journals, movies or even historical fiction books. Learning about history through a textbook is much different than learning about history through historical fiction or other types of literature. In this paper history is discussed based on three different sources, a historical fiction novel, a historical article and a personal interview with a Holocaust survivor and how they create different experiences for readers. The imaginative experience of history brings readers closer to the past and lets them make a personal connection by reading true accounts or stories rooted in truth of survivors or characters, while the informational experience removes readers from the past because textbooks do not recount personal stories, instead write about hard facts and the general overall experience of the historical event. In Tales Of The Master Race, the first of three sources, readers learn about German characters living in Nazi Germany. It is a collection of stories written from different points of view, that connect into one large story. Tales shows what normal day-to-day life was like for German families during the war. It is a different take on theShow MoreRelated Childrens Literature and the Holocaust Essay2097 Words   |  9 PagesLiterature and the Holocaust nbsp;nbsp;nbsp;nbsp;nbsp;During the 1940’s Jewish Europeans experienced an unthinkable and atrocious collective trauma. In her work â€Å"Survivor-Parents and Their Children† taken from the anthology Generations of the Holocaust, Judith S. Kestenberg has argued that regardless of location, the effects of the Holocaust are felt on survivors parenting. The children of survivors receive a secondary traumatic impact by being forced to deal with the impact the Holocaust had directlyRead MoreHow Did Suffering Differ Throughout The Holocaust Based On Gender?1936 Words   |  8 Pagesare many important things necessary to look at when examining the Holocaust. These could include geographical location, Nazi leader in charge of certain ghettos or concentration camps, or even the anti-Semitism prior to the Holocaust. We have seen many of these factors discussed in detail and how they apply to the Holocaust and its terrible events. These aren’t the only approaches we should be considering when looking at the Holocaust. There are many other important aspects that we seem to gloss overRead MoreThe Study of History668 Words   |  3 Pagesthe injustice of slavery? How could so many people in Nazi Germany have silently allowed the Holocaust to continue? Or even how could the Supreme Court of the United States have ruled, in the Dred Scott case, that blacks could never be considered United States citizens, even if they were free (Finkelman, 1997, p.2)? To understand questions such as this, it is important to put the actions of historical figures in the context of their time. It is impossible to understand actions in isolation, soRead Moretrials involving genocide or crimes against humanity800 Words   |  4 Pagesenormous moral, historical, or political significance.’ Show Trial v. The Need for Justice to be Done in the Public Realm Hausners intention was to not only demonstrate Eichmanns guilt but to present material about the entire Holocaust, thus producing a comprehensive record. In addition to wartime documents, material presented as evidence included tapes and transcripts from Eichmanns interrogation and Sassens interviews in Venezuela. In the case of the Sassen interviews, only EichmannsRead MoreSimplifying the Kosovo Conflict through Media Correspondents Essay example6476 Words   |  26 PagesAnalogies were drawn between the Kosovar refugees and Hitler’s Jewish victims in World War II. Through these analogies, the press was not only able to solidify NATO’s position by creating a clear enemy, but also mitigate guilt still remaining from the Holocaust. Newspapers especially used images of World War II through pictures and headlines in order to invoke horror on the public. Through atrocity stories and exaggerations, the newspaper coverage was able to demonize the Serbians and, therefore, neglectedRead MoreCounseling Challenges For Gays And Gays1198 Words   |  5 PagesLesbians Rodney B. Platthy Marshall University COUNSELING CHALLENGES FOR GAYS AND LESBIANS 2 In order to effectively treat members of the LGBT community, we must look at historical, political, and personal history to help us understand the fears and secret issues the individual or group may have and how it evolved. Historical records indicate homosexuality has existed since the dawn of creation. However, it was not known by the same name, nor was it as controversial as it is today. InterestinglyRead MoreIs The Movie Thirteen Days History or Entertainment1990 Words   |  8 Pages‘Hollywood effect’ which is a key reason why this film is not history but entertainment. This film exposes how close America actually came to a Nuclear Holocaust. In this essay I shall cover all the positives and negatives to show whether or not the film is a good source of history but or actually was made for entertainment purposes. There are two main historical issues with this film that make it more entertainment than History; the first being Kevin Costner’s portrayal of Special Assistant Kenny O’DonnellRead MoreHow Do Documentaries Produce ‘Truth Effects’? Essay1379 Words   |  6 Pagesexamples of documentary films are listed below; †¢ Biographical films about an individual. He can be living or dead. For example Madonna, Mohammad Ali and John Lennon in When We Were Kings (1996) †¢ Movie about a well-known event, for example the Holocaust or the Shackelton expedition to the Antarctic †¢ Movie regarding a festival or a concert, for example Madonna: Truth or Dare (1991) or Stop Making Sense (1984) †¢ Movie on a live performance, for example the stage show Cirque de Soleil – Journey ofRead MorePower Of The Free World1913 Words   |  8 Pagestorpedoes. Kennedy’s claim that â€Å"all of Southeast Asia would be under control of communists and under domination of the Chinese† has been largely discredited as by 1981 none of the South East Asian countries had fallen victim communist guerillas. While historical evidence proved the â€Å"domino theory† false, the Gulf of Tonkin Resolution seemed largely misguided from the outset; merely an excuse to start war with the North Vietnamese. â€Å"Privately, Johnson was skeptical about the August 4th incident confidingRead MoreStupid White Men Essay1887 Words   |  8 Pageseveryone is so afraid of the African-American population, and so they forget to look at the things that white people have done to them. Moore states that white men have created every world war, they invented the punch card ballot, the y started the Holocaust, they were responsible for the genocide of Native Americans, and were also responsible for slavery. This is just one example of how Moore tries to get his point across. Mixed in with the descriptive mode, Moore also takes advantage of his page

Marijuana Is The Most Common Sobriquet Of Cannabis

Marijuana is the most common sobriquet of cannabis, a plant indigenous to Central and South Asia. It is widely known for its psychoactive properties and its usage can be reliably traced as far back to the 3rd millennia BCE. Marijuana has been used for both recreational and medicinal purposes and, according to studies done by the United Nations, is consumed by approximately 4% of the adult population. In the United States, possession and sale of marijuana is illegal under federal law. The illegality of the marijuana, along with the piercing, negative stigma attached to it, has polarized Americans profusely for much of the 20th century up to now. Advocates of the drug heap praise on its medical benefits and stress its relative harmlessness†¦show more content†¦George Washington, among other presidents, grew hemp as one of his three primary crops. It was used for the manufacturing of rope, sails, cloth, and even oil (â€Å"Hemp Education†). So valuable was hemp that, in 1619, the Virginia Assembly promulgated a requirement for farmers to grow it; a colonist could face imprisonment if he refused to grow hemp on his property. Steady hemp cultivation continued into the 19th century until the means of production of other materials, like cotton, became more efficient and less expensive. Hemp required extensive manual labor and was processed at a slower and lower rate, comparatively (Will). Conversely, it was during this time, when its industrial utility lessened, that the medicinal usage of cannabis increased. Cannabis was integrated into Western medicine after William Brooke O’Shaughnessy, and Irish doctor, discovered its therapeutic effects in 1839 while using plant resin on patients suffering from painful spasms; about a decade later, medicinal cannabis could be found in American pharmacies (Meyers). Contemporaneously, the recreational use of cannabis became in vogue. Labeled a â€Å"fashionable narcotic†, both sexes of the upper class frequented parlors providing hashish, a preparation of cannabis resin (â€Å"Our Fashionable Narcotics†). Recreationally smoking cannabis cigarettes, or â€Å"marijuana† as it was termed in Mexico, was popularized by Mexican immigrants that escaped the fighting of the Mexican Revolution of 1910 and

Recruitment Strategyn of Maple Leaf Shoes †MyAssignmenthelp.com

Question: Discuss about the Recruitment Strategyn of Maple Leaf Shoes. Answer: Introduction The case study of Maple Leaf Shoes has been considered to understand the recruitment and Selection procedure for the company. Evaluation of Recruitment Strategy The current practices of Maple Leaf Shoes Ltd. show that the human resource activities were not dealt by the experienced, skilled and knowledgeable manager. The human resource manager has to plan strategies and has to deal with short and long run challenges which the company faces such as global competition, managerial training, development of workers, increasing cost (Al-Kassem, 2017). It is recommended that recruitment manager has to be hired who is the first person to be contacted by the applicants and is the same people whom people share their feedback with, while leaving the job (Naikuni, 2013). It is recommended that the recruitment strategy of Maple Leaf Shoes must have the utilisation of human resource information systems. The manager must be an active listener with delegation approach and he must be approachable. He must be a computer literate and should be aware ofsoftwareprogram which is utilised for scheduling, payroll, benefit managing,recruitment andreporting. Therefore it is recommended that Steven Robinson is recruited. He is the only one who has CHRP certification and extension courses in the new information technology and Internet. As the upcoming steps, since technology has been expanding and in case the firm wants to embrace new technology then Robinson can be a great human asset for the business So is the future manager must be having global intelligence and he mustbetechnicallysoundsso that the company can prosper. Evaluation of Selection Strategy For the selection procedure the four applicants are called for the interview and as per their resumes in interviews there are certain factors considered. Steven Robinson is selected out of those factors and in case they are given the scale of preference then I would rate Steven Robinson to be the first choice, Followed by Arthur Dougherty, Jane Reynolds and Michael Anderson respectively. As per the resume of Steven Robinson, the job skills, experiences and different competencies suit the requirements of the business and his technical capabilities are better than any other candidate. In thisprocedurethe correct steps are taken which involve the identification of characteristics which are necessary for this job to be successful. The initial tests had been undertaken for measuring the predetermined traits of people. It would have been better if success criteria would have been laid down in terms of quality and quantity of output such as past attendance record or some past performance record of the candidate which can be compared with other candidates (Walsh, 2016). For the future, it is recommended that for the decision regarding candidates selection or rejection, application of test precautions has to be observed such as onlythevalidtest must be utilised (Ogata and Spraakman, 2010). Thetests must be realised only when these are standardised and reliable so that the comparisons can be made and two or more candidates can be compared in a similar manner. Like, if the candidates past years rating can be seen or his leave record can be compared with the other candidates equivalent record. References Al-Kassem, A. (2017). Recruitment and Selection Practices in Business Process Outsourcing Industry.Archives of Business Research, 5(3). Naikuni, D. (2013).Effects of selection and recruitment practices to staff productivity. Saarbru?cken: LAP LAMBERT Academic Publishing. Ogata, K. and Spraakman, G. (2010). Herding Cats at Maple Leaf Consulting.SSRN Electronic Journal. Walsh, C. (2016). Best Practices and Emerging Trends in Recruitment and Selection.Journal of Entrepreneurship Organization Management, 05(02).

Southwest Airlines

The southwest airline, which was founded by Herb Keller the then CEO in June 1971, has been one of the most profitable businesses since it commenced its operations.Advertising We will write a custom essay sample on Southwest Airlines specifically for you for only $16.05 $11/page Learn More It was ranked among the top admired airlines in the past as per a survey conducted by the American customer satisfaction index from 1997 to 2001 in terms of satisfactory customer service. The southwest airlines applied a shorthaul approach, which entailed a 55 minutes flight time. It also paid its crews by each trip and used the less congested airports for its operations. In addition, the southwest pilots were not members of a national union that limited the number of hours a pilot could fly an airplane. The duration between landing of a plane and its takeoff was about 20 minutes, in which four ground crew and two gate agents were required, as opposed to the united air lines, which required approximately 30 minutes with an additional ground crew of 12 and 3 gate agents. The CEO’s philosophy of putting employees’ needs first contributed to satisfying the employees, who resulted to being dedicated and motivated, thus working towards satisfying the customers’ needs. When customers are pleased with the services offered, they definitely come back for more services (Achtmeyer, 2002). In June 2010, Southwest Airline celebrated 40 years of service, which is remarkable. Industry Analysis of Southwest Airlines Southwest Airline has been constantly profitable, as opposed to other airlines, some of which have been declared bankrupt. Its reputation hails from low-affordable fares, timely flights, and an attractive corporate culture. Nevertheless, each business is influenced by Michael porter’s five forces, which include; â€Å"supplier power, buyer power, threats of substitutes, degree of rivalry and threats of new entrants† (Orcullo, 2007, p. 49). Rivalry A competitive market is always associated with rivalry, because of market concentration. As a result, each airline fights to achieve a competitive advantage. The southwest Airlines offer low fares as one of their competition strategies and offers many on-time flights to its customers. Price wars are evident in the airline industry as a means of attracting customers; for instance, Southwest Airlines offers low cost fares that are readily available on the internet. In addition, Southwest Airline has managed to beat Delta Airlines in terms of fares, since the latter’s fares are quiet high. In addition, Delta Airlines has outweighed Southwest Airlines due to the acquiring of Northwest Airlines, hence capable of offering passenger access to all cities in the United States and across all corners of the world.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More U nited Airlines recently merged with Continental, posing as a threat to the Southwest Airlines. Nevertheless, Southwest Airline knows that low fares alone cannot guarantee a competitive advantage; therefore, it pays its pilots handsomely, 40% higher as compared to other airlines, hence motivating the pilots to fly at least an extra hour as opposed to other airlines (Mouawad, 2010). In addition, Southwest Airline does not charge for the customer flight changes, therefore, customers are easily lured. In contrast, Delta Airline distributes majority of its tickets to travel agents, thus, costs are incurred, which result to rise in the ticket prices for customers. However, Southwest Airline creates online ticket booking at low prices, a strategy that has proved to be a reliable over the years. Threat of Entry Due to the deregulation of airline industries, new airlines may emerge, to avoid some airlines being declared bankrupt because of stiff competition. Southwest Airline has been faced by a lot of threat from the emerging airlines that have adopted the low cost and quality customer care services; for instance the Jet Blue Airways, hence being a challenge to the Southwest Airline in fear of loosing customers to the growing airline. Threats of Substitutes Most of the services offered by airlines are almost similar; hence, a customer may be tempted to try out another airline with similar services. The airline industry faces threat from other means of transportation, for instance, buses or trains. This may be relevant in short distances, however, in long overseas destinations, most people prefer the airlines, as they are fast. The southwest airline is exposed to the threat of the substitutes offered by the rival airlines, for instance, some destinations traveled by Delta Airlines are also covered by Southwest Airlines – New York, Miami and other countries. In addition, Jet Blue Airway has proved to be a major threat in terms of the low fare strategy, whereby, i t offers approximately low fares, as it is the case with the southwest airline. The Suppliers Bargaining Power Due to the competitive airline industry, airplane manufactures like Boeing and Airbus have a high bargaining power due to the switching costs incurred when changing airplane models. However, Southwest Airline has been using one kind of airplane, Boeing 737, hence saving a lot of cash in terms of maintenance and training of engineers. This measure gives Boeing manufactures a high bargaining power over the Southwest Airline, as it only uses one plane model. However, the recent remarks made by Kelly Gary, the current CEO of Southwest Airline, on a possible shift from the Boeing manufactures to other manufactures with fuel-efficient aircraft could render Boeing manufacturer’s bargaining power to decrease. Nevertheless, Boeing manufactures may have a low bargaining power over its other customers like Jet Blue Airways, since it is not as enormous as the southwest airlines. Advertising We will write a custom essay sample on Southwest Airlines specifically for you for only $16.05 $11/page Learn More Buyer Bargaining Power Southwest Airline offer friendly fares to their customers as a way of attracting more customers. However, there are a number of services that are spiced up to make the passenger comfortable – bags are not charged, pets accompanied by a passenger are allowed in the plane, and pet cabins are provided. Moreover, change of flights is not charged, therefore guaranteeing customers flexibility. These strategies give customers a bargaining power, as they are able to choose from any affordable traveling classes, and have the freedom of bringing their pets along. Conclusion Since its operations in 1971, Southwest Airline has proven to be effective and reliable, in terms of customer service, flexibility, and productivity. The adopted strategy of cost leadership and product differentiation has led to a competit ive advantage. Despite the short trips it made in its early years, those trips were accompanied by a large number of passengers, and the flights were always on time. Providing relative low fares to its customers and paying its employee handsomely has contributed to loyalty from both the customers and employees. In addition, Southwest Airline has a unique culture, which involves allowing its attendants engaging the passengers in songs and games. References Achtmeyer, W. (2002). Southwest airline corporation, No.2-0012. Turk school of business at Dartmouth. Web. Mouawad, J. (2010). The New York Times; business day. Web. Orcullo, N. (2007). Fundamentals of Strategic Management. Quezon City: Rex Bookstore Inc Publisher.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This essay on Southwest Airlines was written and submitted by user Kayla Herring to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Southwest Airlines

Science and The Age of the Enlightenment essays

Science and The Age of the Enlightenment essays There were many people involved in the Scientific Revolution and the Enlightenment. Most of these people were fine scholars. It all started out with Copernicus and his book called On the Revolutions of the Heavenly Spheres. This book marked the beginning of modern astrology. The current dispute at times echoes the tensions that existed in the sixteenth century between believers in the Copernican theory of the universe and the Ptolemaic established order, which preached that the earth was the center of the galaxy. His theory was anathema to the church and a threat to the established way of thinking about the world and the people in it. Skeptical thinkers, such as Galileo and Kepler, produced treatises that helped build a case for an alternative way of viewing the solar system. It was a gradual shift in professional allegiances in educational evaluation. No promises can be made for the power of a new paradigm offers a new set of explanations of our educational system. Descartes contemporary, the English philosopher Francis Bacon, took a somewhat stronger line concerning how conclusions should be reached. Bacon rejected deducing knowledge from self-evident principles and instead argued that only through observation and repeatable experiments could theories be built. Bacon thus relied on proofs that could be demonstrated physically, not through deductive logic. He believed that the pursuit of scientific knowledge would enrich human life immeasurably. Galileos lunar observations extend from 1609 to 1638 when failing eyesight compelled him to abandon his astronomical research. During these three decades, he discovered an important contribution to our understanding of three important aspects of the moon. 1. The discovery of the mountainous surface of the moon and the first lunar maps; 2. The discovery of the moons liberations; 3. The interpretation of the moon...

Definition and Examples of Janus Words in English

Definition and Examples of Janus Words in English Janus word is a word (such as cleave) having opposite or contradictory meanings depending on the context in which the word is used. Also called antilogy, contronym, contranym, autantonym, auto-antonym, and contradictanyma. Examples and Observations To weather can mean to endure or to erode.Sanction can mean to allow or to prohibit.Fix can mean a solution (as in find a quick fix) or a problem (left us in a fix).Clip can mean to separate (as in clip the coupon from the paper) or to join (as in clip the answer sheets together).Left as a verb in the past tense means to have gone; as an adjective, it means remaining.Wear can mean to last under use or to erode under use.Buckle can mean to fasten or to bend and then break.The verb bolt can mean to secure, lock or to start suddenly and run away.Screen can mean to conceal or to show.Fast can mean moving quickly (as in running fast) or not moving (as in stuck fast). The Verb Table in British English and American English In British English, when you table a document, you add it to the agenda for a meeting, usually by placing copies on the table at the beginning of the meeting because it was not ready in time to be sent out. In American English, however, when you table a document, you remove it indefinitely from the agenda. Writers on both sides of the Atlantic should be aware of this possible source of confusion.(R.L. Trask, Mind the Gaffe! Harper, 2006) Literally [T]his usage of literally [to mean figuratively] . . . is not the first, nor will it be the last, instance of a word that is used in a seemingly contradictory way. There are many such words, and they arise through various means. Called Janus words, contranyms, or auto-antonyms, they include cleave (to stick to and to split apart) . . . and peruse and scan (each meaning both to read closely and to glance at hastily; skim). Usage writers often criticize such words as potentially confusing and usually single out one of the meanings as wrong, the right meaning being the older one, or the one closer to the words etymological meaning, or the one more frequent when 18th-century grammarians began to examine language systematically.  (Jesse Sheidlower, The Word We Love to Hate. Slate, Nov. 1, 2005) Factoid [Factoid is a] term created by Norman Mailer in 1973 for a piece of information that becomes accepted as a fact, although it is not actually true; or an invented fact believed to be true because it appears in print. Mailer wrote in Marilyn: Factoids . . . that is, facts which have no existence before appearing in a magazine or newspaper, creations which are not so much lies as a product to manipulate emotion in the Silent Majority. Lately, factoid has come to mean a trivial fact. That usage makes it a contranym (also called a Janus word) in that it means both one thing and its opposite . . ..(Paul Dickson, How Authors From Dickens to Dr. Seuss Invented the Words We Use Every Day. The Guardian, June 17, 2014) Schizophrenic Words Best and worst both mean to defeat. Cleave means both to cling to and to split apart. Fast means both speedy and immobilized (as well as several other things). Dress means to put on apparel, as a person does, or to take it off, as is done to a chicken. And while you are reflecting on such oddities, you may as well know that bleach means also blacking; bluefish also greenfish; bosom also depression; emancipate also to enslave; and help also to hinder.​(Willard R. Espy, The Garden of Eloquence: A Rhetorical Bestiary. Harper Row, 1983)

Assignemnt in Communication in the 21st Century Essay

Assignemnt in Communication in the 21st Century - Essay Example Internet has redefined the communication with its far reaching implications. The phenomenal growth in the internet user database has not only necessitated formulation of new strategies and policies that would entail active participation of the people, it has also revolutionized the concept of selling by bringing the goods directly to the individuals’ home or office. Effective communication at all levels of office hierarchy is crucial for the challenges and productive outcome of the visionary goals of the organization. Communication through electronic mail or e-mail, as it is popularly known, has made it easier to disseminate information among office staff of various branches, thereby, making it easy for the management to keep them informed regarding every aspects of organizational vision, mission and daily progress. It is a fast and efficient tool of communication leading to quality management. Creation of bulletin board in official sites has become an effective organizational strategy encouraging frank discussion and reactions to company’s decisions and policies. These electronic boards have become extremely popular medium of assessing organizational progress and at the same time, they have been used to solve employee’s grievances in a more democratic manner. This has helped improved working relationship among the people and making cross cultural adjustments easier. One of the boons of internet has been the real time presentation or virtual conferencing which has emerged as an important feature of the internet. It facilitates virtual boardroom discussions with people who might be at different places in the world. Online conferencing is being widely used in medical area where specialists from various fields get together to perform virtual surgeries as well as interact directly with the patients thus eliminating the need for personal interaction. It has become a very cost effective and time efficient tool

Ready to Die Essay Example | Topics and Well Written Essays - 500 words

Ready to Die - Essay Example I believe it is crucial for the living to use part of their health time and energy in preparing for death. There are various ways to prepare for death as exemplified by Nicholson and Freeman in the movie ‘Bucket List’ (Knox, 2007). One of the ways to prepare for oneself death is thinking about it. We should have brief moments possibly in a day and reflect on what can happen if death occurs. I do not mean we dwell on death but to appreciate the reality about it and live fully while knowing it will happen. People can embrace life after realizing they have limited time in the world. Nicholson and Freeman opted to enjoy life after accepting that the death is a reality. They believed that it was awaiting them, and as a result, stopped staying in the hospital beds with agony. I also think we should make a ‘bucket list’ as one way of preparing for our death. ‘Bucket list’ involves having a list of things we want to do, life experiences we want to achieve, and places we want to go. Nicholson and Freeman realized this very late; they had a long ‘bucket list’ despite having much wealth and less time (Knox, 2007). As evidenced by Nicholas and Freeman, we do not carry with us material possession and hence we should utilize the resources we have in meeting our objectives. We should not allow death to scare and bar us from enjoying life, instead, we are supposed to use it as a wake-up call to maximize our limited time in the world. In addition, people should write their last statement and will instead of fearing to think about death that may result from our cultural beliefs. The last statement and will are used to designate what will happen to our properties and guardianship of our children. Many properties get lost when one dies without leaving a documented will. Lack of a documented will may also lead to occurrence of conflicts among the left relatives. For

Trayvon Martin Essay Example for Free

Trayvon Martin Essay On February 26, 2012 Trayvon Martin died because George Zimmerman, a neighborhood watchman, shot him. Today many debate on how this happened. Did this happen because of racial issues or because of the Stand your ground law? Isaiah Muhammad explains in his article that Trayvon martin didn’t die due to the Stand Your Ground Law, he died because he was murdered for being a black guy with a hoodie on. Bill Cosby thinks otherwise, he believes that it had to do with the stand your ground law and the fact that Zimmerman had a gun. Although Bill Cosby has a valid point, the real issue in the Trayvon martin case is racism. Racism has caused the reason why Trayvon Martin is dead today. Geraldo Rivera appeared on FOX News to explain his views on the whole Trayvon Martin case. In his words he said â€Å"I think the hoodie is much responsible for Trayvon Martin’s death as George Zimmerman was†. Many were hurt by his opinion because how is one to say that the reason why a 17 year old teenager, going home from a liquor store with skittles, dies because he was wearing a hoodie? I’m sure if it was a white teenager with a hoodie, that would be a whole different opinion for Geraldo. Many don’t begin to understand how racism starts and Geraldo saying what he did, is the reason why there is racial discrimination ,still, today. As the NRA said â€Å"Guns aren’t the issue, it’s racism†, and I agree with this opinion. The NRA is national rifle association and they didn’t believe that it was the Stand your ground law that got trayvon Martin killed, it was the fact that theres so much racism going around that people end up getting hurt from that. They also believe that because of Zimmerman, people with guns are all the sudden bad people. The NRA says that â€Å"Guns don’t kill people, people kill people†, to emphasize that one shooting should not overshadow the fact that millions of people who own guns in the United States have never had a violent altercation. There’s more to this than just a gun, it’s the fact that we see people so different. My point is that, Zimmerman saw a black guy with a hoodie, and all the sudden pointed into one conclusion, that was; he’s up to no good. On the other hand, could it be because of the Stand Your Ground Law? Bill Cosby tells us his perspective by saying it had to do with the Stand Your Ground law, and it had nothing to do with racial discrimination. Bill Cosby made some valid points, he connected with his own life by telling us how his son died from a accident like this. He believes that guns are the issue here not racism. Bill Cosby says, What is solved by saying, Hes a racist. Thats why he shot the boy. What solves that? Cosby made some valid points to his argument on why he believes it’s to blame the guns not the race because at the end of the day it was a gun that killed Trayvon. Even that being said, I still begin to believe that it was because of race and that’s the real issue we need to focus on. So many would say that Bill Cosby has a valid point but doesnt Isaiah Muhammad bring up a more valid point? Isaiah behind to explain the difficulty of his memories as a teenager living in Los Angeles. In his blog he be Gibbs to say that there were so many altercations and racism. It bright him back to the time when LA had a huge riot because of what happened to Rodney King. He also explains how a teenage girl walked in a liquor store to buy something and the clerk , which is Asian, assumes shes there to steal. So the clerk starts to tell her things so the girl defends herself. Them the clerk shot her right in the head. Takes you back to the Trayvon Martin case, and we begin to ask why? The leading climax leads to racisim. In conclusion, ask yourself, how can we fix this racism mess as Americans? Weve tried but whether we like it or not , its always going to be around. Trayvon Martin was a tragedy but also a heads up to us. I was one to realize that not only is this a serious issue but we have to accept one another for us ,not our color. Nevertheless, yes Bill Cosby made some good arguments about the Stand Your Ground law being the main issue here , but Isaiahs point stood out there to me. Its one thing to call 911 because you feel uncomfortable with somebody but to assume right away that this 17 year old teenager ,who was black with a hoodie on, is up to no good, its just being racist.

Essay --

1. Ambition is the most shown theme in Macbeth. In the story it shows how ambition run right through Macbeth and Lady Macbeth, when they try completely change themselves to fulfil this urge for ambition. For example Lady Macbeth was very ambitious when she says, "Come, you spirits that tend on mortal thoughts, unsex me here, and fill me from the toe top full of the direst cruelty. Make thick my blood." 2. Macbeth tragic flaw was his need to have power, vaulting ambition, and being too naive. He never thought about the consequences of killing Duncan and all of his other actions. His need for power led him to kill innocent people to protect himself and his power in the play. 3. One reason is because Macbeth was caused to kill Duncan because of his ambition. He was so determined on becoming king that he was ready to do anything to get the top of the throne. The other reason is that the three witches told him that he would become the thane of Cawdoor and would then become the king. When he became the thane of Cawdoor, he thought that all the things that the witches said would come true, so he killed Duncan because he wanted it to become true. An example from the book is when he said, "I have no spur to prick the sides of my intent but vaulting ambition." 4. Malcolm's characteristics are used to really show Macbeth's negative qualities. In Act IV, Malcolm and Macduff are speak about the fall of Macbeth. Malcolm admits to Macduff that he has his own sins and worries about his ability to carry the crown as well as his father did, when he says, "It is myself I mean; in whom I know All the particulars of vice so grafted That, when they shall be open'd, black Macbeth Will seem as pure as snow, and the poor state Esteem him as a lamb, being... ...al thoughts! unsex me here, And fill me from the crown to the toe top full Of direst cruelty" 11. All sympathy goes out the window for Macbeth when he decides to kill Banquo and his family, because it was very unnecessary, he was now taking away innocent lives. An example from the play is when he says, "For the plan to work perfectly, you must kill both Banquo and his son, Fleance, who keeps him company. Getting rid of Fleance is as important to me as knocking off Banquo." 12. One internal is his trouble with his conscience about the murder of Duncan. He could not decide whether he should murder him in order to get the crown. One external is when Macbeth is hallucinating while awaiting Lady Macbeth's signal the tolling of a bell to proceed with the plan to murder Duncan. Macbeth's external conflict is if he should let the tolling of her bell decide his fate for him.

Gilead’s strict laws Essay

In contrast, the presentation of Alison in The Miller’s Tale is of black humour, and an example of this is at the part near the end of the story where she humiliates Absolon, another interested suitor, in a very vulgar and insulting way. He tries to romantically pursue her but she is not very interested in him, and so when she is still with Nicholas in the house, she decides to stick her bottom out of the window for Absolon to kiss, instead of her face, which is what he had been expecting instead. Nicholas then decides to follow her example by sticking his own bottom out of the window, little knowing that an enraged Absolon had gone and come back with a scorching coulter, ready to burn Alison, but instead burns Nicholas. Despite her wild and unpleasant character, Alison is rather lucky to avoid and escape any punishment, and that it is all the men who are hankering after her, who instead become ill-fated in shameful and unfortunate events. However, with Alison and Abigail both being women, they are already in difficult positions in life, as they are both members of the slightly less important gender in their times, and each have their own individual obstacles to overcome. Abigail Williams uses her power in The Crucible to whip up hysteria in the town during the crazy period of the Salem witch trials. Her involvement starts after she has a short lived sexual affair with John Proctor whilst she is working as a house servant at his home. Whilst John is in it just to fulfil some of his needs that he is not receiving at that time from his sick wife Elizabeth, Abigail sees it a lot more than just a fling. After what we know about her troubled life and what she has been through, it’s no surprise really that Abigail feels lonely and would jump at any chance she could have of some passion, love and affection, something she probably hadn’t felt in a long time, if at all. When Elizabeth finds out about the affair, she throws Abigail out of the house, who then goes on to live with her uncle, Reverend Parris. Even after John has discontinued the lechery with her, Abigail still won’t stop trying to pursue him. She even goes so far as to manipulate Reverend Parris’s slave Tituba into using her black magic in the forest to cast a spell of death on to Elizabeth. This is rather shocking that someone could be so cruel enough to actually wish death upon someone else just to get something of theirs that they wanted and didn’t really deserve. Tituba is probably the only other person in the play with a lower status than Abigail, since she is in the unfortunate position of being a black female slave. After Reverend Parris witnesses them with many other girls in the forest seemingly practicing witchcraft, they are all sent to court to be trialled. Abigail does not stop there in her quest to eliminate Elizabeth, so she decides to use the trial as an opportunity to accuse Elizabeth of witchcraft in order to get her hanged. This whole vendetta of Abigail’s against Elizabeth Proctor is all mainly based on jealousy, and she does not care who gets hurt in her goal to get at Elizabeth and win over John Proctor. Ironically enough, it is John himself who sacrifices himself at the end of the play for his pregnant wife, by confessing to witchcraft and being sentenced to death. Elizabeth Proctor herself is a rather decent and loving woman, who shows bravery, loyalty and strength. She does form a strong dislike for Abigail, which is understandable though since she had been her husband’s mistress whilst working as housekeeper at their home and Elizabeth also says to her husband â€Å"She [Abigail] wants me dead, John†. She seems to have much faith in her marriage, since she is willing to make it work between them by trying to forgive her husband for the affair. She even decides to protect his good reputation by not letting the court know about his adultery. She also tells John Proctor at the end of the play that she is partly to blame for his cheating, since she admits to being a cold wife (being not sexually responsive) who could have treated him a lot better. Elizabeth is another character who breaks a female stereotype, but in a very different way to Alison, as she is expected to always agree to sex but does not always. We can sympathise with Elizabeth because of the fact that she had been ill and was betrayed by her own husband, who had committed one of the worst moral crimes that a husband could do to his wife. She is evidently very hurt by it, and it would have taken a lot of strength for her to forgive him and move on. The positions of women in The Handmaid’s Tale are very different to that of where women rank in The Miller’s Tale and The Crucible. Whilst women may have fewer rights than men in the other two stories, it is really nothing in contrast to the way women are treated in The Handmaid’s Tale, where women really seem to have it the worst in the very chauvinistic and patriarchal society. The women of Gilead are divided into different groups and ranks. The legitimate groups of women include the Handmaids, the Wives (of commanders), the Aunts, who train and supervise the Handmaids, and the Marthas, unmarried infertile women who are solely involved with domestic work. And they are the lucky ones; the illegitimate women are mainly unwomen, such as those who are sterile, feminist or socially deviant. The Handmaid’s Tale by Margaret Atwood is about a dystopian world where many women are taken captive as Handmaids, and they are used by the government of the Republic of Gilead, a fictional country within the borders of the United States of America, to help continue the human race. These Handmaids are the only women left who are fertile, and it is their duty to become pregnant by their assigned Commanders and have their babies, since the Commander’s wives cannot bear children themselves. In the society in this book, women are blamed for everything when it comes to conception and childbirth; it is always thought to be the woman’s fault, any fault of the man is never even considered. Offred is one of the Handmaids, and she is the main protagonist and narrator of this book, telling us her personal touching story of what she experiences in this controlling world. Offred, like all the others Handmaids, is being controlled by this strict totalitarian regime that is based on religion. Firstly, she is forcibly removed from her own family, her husband Luke and their young daughter. Earlier in the plot, the three of them had tried to escape across the border, but unfortunately they were all caught and separated from each other. Their daughter is taken away for adoption, whilst it is unknown what really happened to Luke. Offred is missing them tremendously and is frequently thinking about them and narrating these thoughts throughout the novel; she wonders where her daughter is now and what she looks like, and she wonders where Luke might be and whether he is even still alive or not. All this information she tells us about her family gives us an idea of her background, and we have very good reasons to sympathise with her. Compelled by the regime into training as a Handmaid, they do all they can to strip her of her identity. They remove her name and give her the new slave name of Offred, meaning ‘Of Fred’, as she is now belonging to and property of a Commander named Fred. Other Handmaids are also given new names in the same way, such as Ofglen and Ofwarren. Unlike like some of the other Handmaids, we are not directly told what Offred’s real name is, though it is implied at the end of Chapter One that her name is June, since all the names listed apart from that one are accounted for at some point in the novel. This treatment of the Handmaids makes it seem as if they are animals, or objects. In addition, all the Handmaids wear a uniform of red draping garments, symbolic of several relevant things such as menstruation, childbirth and sexual sin. The clothes are also designed to cover up the curves and shape of the womanly body, in order to preserve modesty, much in the same way as many Muslim women do today. We get a deeper insight into Offred’s dreary and shocking job when she bluntly describes the ceremony. The way she describes it is that the Commander is â€Å"fucking† her, and that no other word or phrase, such as making love, copulation or rape, fit the situation quite rightly. And the commander’s wife has to dutifully lie there with her and grip her hands, as if to pretend that it is she who is being â€Å"fucked†, and not Offred. This makes the situation all the more bizarre and uncomfortable for everyone involved. Out of all the female characters that we are focusing on, Offred is probably the most sympathetic. She arguably has the most difficult lifestyle to tolerate and suffer, but she mainly follows what is expected of her out of her society, and hardly does anything erroneous. The only few times she does deviate from Gilead’s strict laws is when she has an illicit affair with Nick, the Commander’s chauffer, which is set up by Serena Joy in order to increase Offred’s chances of conceiving a child, as Serena Joy herself believes that her husband could be infertile, even though this is against the law for anyone to think. Offred proves to be the only heroine out all our female characters, since Abigail and Alison are both villainous antagonists in their respective stories.

Discounting & Augmentation Principle

We use attribution in a regular basis, whenever we are asked to give the cause of a behavior or decision we make us of attribution. Attribution refers to the act of assigning or attributing a certain cause to an achievement or accomplishment (Feick & Rhodewalt, 1997). Such that when we are asked to comment on how we were able to ace the exam, we might attribute it to our personal efforts and abilities or to mere luck.The principles of discounting and augmentation refer to the manner in which we use attribution. Discounting occurs when we try to discount personal ability in favor of external factors, like when we say that the exam was easy when half of the class got a hundred percent correct score. In this example, we discount personal abilities and augment the effect of environmental factors which is the level of difficulty of the test.On the other hand, when one or two students had perfect scores in the test, then we would be quick to point out that the said students are really good in class which reflects the augmentation principle; we augment the personal abilities of the students. If someone was to comment that the exam was easy, then we would discount the argument based on the fact that only a few students had perfect scores in the test. Discounting and augmentation is said to be dependent on the circumstances in which the behavior or judgment occurs (Feick & Rhodewalt, 1997).For example, when a child fights with another child, he/she may attribute the fight to the other child’s behavior which is augmenting the personal characteristics of the other child. On the other hand, the child rarely says that the fight was brought about by environmental factors like the weather, peer pressure or the child’s own decision to fight which also reflects the discounting principle. Therefore, it would be safe to assume that discounting and augmentation occurs in tandem.

Is The Ladders Irresistible Or Irrational

Is The Ladders Irresistible Or Irrational Oooh, ah, la la la. Half-clothed men lying on an office floor in evocative poses.   Fully clothed (in office casual) men crawling on top of each other.   Women crawling (yes more crawling) or dancing on desks seductively, wind blowing through their hair.   Overactive wind machines. These images, overlaid upon a sultry â€Å"Oooh, ah, la la la† musical score, comprise a January 2011 television commercial from The Ladders.   It seems some effort was put into infusing this marketing piece with†¦Ã‚   ummm†¦Ã‚   political correctness?   The video is replete with intimations of gay relationships, interracial relationships, and Asian and Black successful careerists. But what’s politically correct about people seeking employment through sex appeal, regardless of how ridiculous it clearly is? I get it.   It’s a metaphor and it’s meant to be outrageous.   Come to The Ladders and we’ll create an â€Å"irresistible† image that will get you the job of your dreams.   But why would anyone want to work with a company that resorts to wacky sexual innuendo to gain clients who are climbing the corporate ladder? I also get that social media has blurred the distinction between private and public lives, and that employers might be able to view a prospect’s â€Å"relationship status† through a quick Facebook search.   Maybe sex and job search are no longer so far removed from each other as I would like to think.   Perhaps that’s a question for The Ladders.   I sent them a trackback so maybe theyll respond here. The small print in the video says â€Å"Be more attractive to $100K+ employers.†   One thing’s for sure, the folks in this commercial could use a LOT of help. I suppose that’s the point. Or perhaps this whole mockery is simply an attempt to create viral video. What do you think?   Is The Ladders irresistible?   Or just irrational?   Would you be more or less likely to hire The Ladders after seeing this commercial?   I would absolutely love to hear your opinions on this one! And if you want solid resume and cover letter help with just the right â€Å"pop† and appeal, consider The Essay Expert’s Resume and Cover Letter packages. Category:Job SearchBy Brenda BernsteinJanuary 10, 2011 6 Comments The Essay Expert says: January 10, 2011 at 12:14 pm James, you got me laughing! Thanks for the comment 🙂 Log in to Reply Judy Cullins says: January 10, 2011 at 6:03 pm Brenda, Thanks for this post.Ive seen this ad, and it was too bizzare for me. I like creativity, but this one went a little far for my palate. I think we all need more creativity in our ads and online promotions, so I take note of this idea. I use captch on my blog for business writing to include eBooks, online marketing, and web writing. I sometimes have trouble with it. Cheers, Judy Log in to Reply Hajra says: January 11, 2011 at 1:46 am Wackymore like awkward. It totally gives the wrong message. It might be hinting at You need to be sexually attractive to be hired. But then, isnt it sending out all the wrong vibesIs it all about your physical attraction or is there more to hiring and the likes. This ad doesnt air in my network (I live in the Middle East), but I wouldnt be surprised if it gets a record number of hits on You Tube. Its high time advertisers evaluate the social and psychosocial impact of their actions. Log in to Reply Rosanne Dingli says: January 11, 2011 at 2:53 am In my opinion, its a pun on the word attractive. These copywriters are rarely as deep as we think. Log in to Reply The Essay Expert says: January 11, 2011 at 8:32 am The Ladders website has copy to the tune of, Lying upside down half-clothed on your office desk wont get you a job. Want to make yourself attractive to employers? Sign up with The Ladders. I think the copywriters knew exactly what they were doing, and decided it was worth turning off a few people to get the publicity! Log in to Reply The Essay Expert says: January 18, 2011 at 11:47 pm Thanks for your great comment Tani! You have exactly the perspective and response The Ladders is going for. I actually agree with you (shhh dont tell my readers). Log in to Reply

The Moundbuilder Myth Debunked

The Moundbuilder Myth Debunked The Moundbuilder myth is a story believed, wholeheartedly, by Euroamericans in North America well into the last decades of the 19th and even into the 20th century. The central myth was that indigenous people who lived in what is today the United States were incapable of engineering of the thousands of prehistoric earthworks found by the newcomers and must have been built by some other race of people. That myth served as justification for the plan to exterminate Native Americans and take their property. It was debunked in the late 19th century. Key Takeaways: Moundbuilder Myth The Moundbuilder Myth was created in the mid-19th century to explain a disconnect within the thought processes of Euroamerican settlers.  The settlers appreciated the thousands of mounds on their new properties, but could not bear to credit mound construction to the Native American people they were displacing.  The myth credited the mounds to a fictional race of beings which had been driven out by the Native American residents.  The Moundbuilder Myth was disproven in the late 1880s.  Many thousands of earthen mounds were purposefully destroyed after the myth was dispelled. Early Explorations and the Mound Builders The earliest expeditions of Europeans into the Americas were by the Spanish who found living, vigorous and advanced civilizations- the Inca, the Aztecs, the Maya all had versions of state societies. The Spanish conquistador Hernando de Soto even found the true mound builders, when he visited the chiefdoms of the Mississippians running their sophisticated communities from Florida to the Mississippi River between 1539–1546. Circa 1540, Spanish explorer Hernando de Soto (c.1500–1542) and his men journey across America on one of their expeditions in search of treasure. Original Artwork: Painting by Frederic Remington. MPI / Stringer / Getty Images But the English who came to North America convinced themselves first that the people already inhabiting the land they were settling were literally descended from the Canaanites from Israel. As the European colonization moved westward, the newcomers continued to meet Native people some of whom were already devastated by diseases, and they began to find thousands of examples of massive earthworks- very tall mounds like Cahokias Monks Mound in Illinois, as well as mound groups, and mounds in various geometric shapes, spiral mounds, and bird and other animal effigies. The Great Serpent Mound in Adams County, Ohio, built and used by the Adena people between 800 BCE and 400 CE. This protected historical earthworks is nearly a quarter of a mile long and represents a giant snake holding an egg in its jaws. Photo by MPI/Getty Images A Myth is Born The earthworks encountered by the Europeans were a source of great fascination to the new settlers- but only after they convinced themselves that the mounds had to have been built by a superior race, and that couldnt be the Native Americans. Because the new Euroamerican settlers could not, or did not want to, believe that the mounds had been built by the Native American peoples they were displacing as fast as they could, some of them- including the scholarly community- began to formulate a theory of the lost race of mound builders. The moundbuilders were said to be a race of superior beings, perhaps one of the Lost Tribes of Israel, or ancestors of Mexicans, who were killed off by later people. Some amateur excavators of the mounds claimed that the skeletal remains in them were of very tall individuals, who certainly could not be Native Americans. Or so they thought. Restored Mississippian palisaded mound group at Aztalan State Park in Wisconsin, fancifully named for the ancient home town of the Aztecs. MattGush / iStock / Getty Images Plus It was never an official government policy that the engineering feats were made by someone other than the indigenous residents, but the theory did bolster arguments supporting the manifest destiny of European desires. Many of the earliest settlers of the midwest were at least initially proud of the earthworks on their properties and did much to preserve them. Debunking the Myth By the late 1870s, however, scholarly research led by Cyrus Thomas (1825–1910) of the Smithsonian Institution and Frederick Ward Putnam (1839–1915) of the Peabody Museum reported conclusive evidence that there was no physical difference between the people buried in the mounds and modern Native Americans. Subsequent DNA research has proven that time and again.  Scholars then and today recognized that the ancestors of modern Native Americans were responsible for all of the prehistoric mound constructions in North America. Unintended Consequences Members of the public were harder to convince, and if you read county histories into the 1950s, you will still see stories about the Lost Race of Moundbuilders. Scholars did their best to convince people that the Native Americans were the architects of the mounds, by giving lecture tours and publishing newspaper stories. That effort backfired. Unfortunately, once the myth of a Lost Race was dispelled, the settlers lost interest in the mounds, and many if not most of the thousands of mounds in the American midwest were destroyed as settlers simply plowed away the evidence that a civilized, intelligent and capable people had been driven from their rightful lands. Selected Sources Clark, Mallam. R. The Mound Builders:  An American Myth. Journal of the Iowa Archeological Society 23 (1976): 145–75. Print.Denevan, William M. The Pristine Myth: The Landscape of the Americas in 1492. Annals of the Association of American Geographers 82.3 (1992): 369–85. Print.Mann, Rob. Intruding on the Past: The Reuse of Ancient Earthen Mounds by Native Americans. Southeastern Archaeology 24.1 (2005): 1–10. Print.McGuire, Randall H. Archeology and the First Americans. American Anthropologist 94.4 (1992): 816–36. Print.Peet, Stephen D. Comparison of the Effigy Builders with the Modern Indians. American Antiquarian and Oriental Journal 17 (1895): 19–43. Print.Trigger, Bruce G. Archaeology and the Image of the American Indian. American Antiquity 45.4 (1980): 662–76. Print.Watkins, Joe. Indigenous Archaeology: American Indian Values and Scientific Practice. Lanham, MD: Alta Mira Press, 2000. Print.Wymer, Dee Anne. On the Edge of the Secular and the Sacred: Hopewell Mound-Builder Archaeology in Context. Antiquity 90.350 (2016): 532–34. Print.

Case discssion Essay Example | Topics and Well Written Essays - 1500 words

Case discssion - Essay Example By taking into concern the above discussed aspects, the statement "Begum and Playfoot show that the law is based on fair procedures and tests that respects human rights and justly determine the way in which people of different (and no) faith interrelate with each other in school environments† would be discussed. It would be vital to mention that R (Begum) v Headteacher and Governors of Denbigh High School and R (Playfoot) v Millais School Governing Body are two separate cases relating to equality and human right that would be analysed for discussing the above statement. The case of Begum can be apparently observed to examine the phenomenon of expressing religious belief through the selection of specific dresses or outfits. In this similar concern, Begum desired to wear a conservatively styled garment, referred as ‘jilbab’ in the school, which was however disapproved by the school management. Shabina Begum was a student at Denbigh High School in a secondary school in her comunity. The school provided shalwar kameeze specifically for the Muslim girls as school uniform. The disapproval of the school in wearing ‘jilbab’ and its refusal to permit Ms. Begum for attending school unless she wore the proper school uniform, eventually became a ground to bring the lawsuit against the school authority. According to Ms. Begum, she was forced to sue the school arguing that her liberty towards manifesting her ‘religion or belief’ and right to education, as was assured under the European Convention on Human Rights and Fundame ntal Freedoms 1950 (ECHR) and the Human Rights Act 1998 (HRA), were infringed (Butcher, 2011). Notably, the right of an individual towards their conscience, thought and religion is fundamentally assured by Article 9 of the ECHR. This also encompasses the liberty of manifesting one specific

LUSH's transfer to Brazil Essay Example | Topics and Well Written Essays - 2500 words

LUSH's transfer to Brazil - Essay Example The products include soaps, shampoos and hair conditioners, shower gel, bath bombs, face make, bubble bars, hand and body lotions for a variety of skin types. Lush in all its products uses essential oils, fruit and vegetables, honey and beeswax, and synthetic ingredients. It is a public limited company and is a part of the personal care industry. Lush operates in more than 50 countries there are some appropriate conditions of Brazil that has enforced the company to open its stores over there. Lush operates in Australia, Canada, Germany, Kuwait, New Zealand, Singapore, Taiwan, Australia, Hong Kong, UK, Sweden etc. This report outlines the opportunity that Lush has seen in the Brazil market and the reasons why it has not chosen any alternative markets for its operations. The report even proposes some marketing mix strategy that would be helpful for the company to operate in the overseas market. Brazil is selected as a new market to enter by Lush. The reasons behind selecting the Brazilian market for personal care industry can be justified using the SWOT analysis. It is structured planning method which is used to evaluate the strengths, weakness, opportunities and threat related to a component. The strengths and weakness are internal to the organization whereas the opportunities and threat are the external factors of the environment which cannot be controlled by the organization. These internal and external factors are analyzed using the SWOT analysis and it helps to know the factors essential to be considered while designing a strategy or in case of a product it helps to analyze which market is suitable for the business. The strengths highlight the advantage the component has over the others. The weakness illustrates the characteristics that place it at a disadvantage over others. The opportunities describe the factors it could consider in order to exploit its advantages. The threats highlight the possible

Kitchenware Products Essay Example | Topics and Well Written Essays - 2750 words

Kitchenware Products - Essay Example The study results shows that the new product has great chances of recording high sells and profits within the target market. Nevertheless, this success is possible only if the company considers what is needed most by the customers. It was found that most customers would be looking at the overall superiority of the new product. Leo Wahl established the Kitchenware Products Company in the year 1919. Since inception, the company has been a leader in the production of quality kitchen utensils mainly from stainless steel. In addition, the company has been a major producer of simple electrical appliances for kitchen use. Currently, the Kitchenware Products Company operates within an organizational tradition of superior customer service, innovation, and superior quality. Wahl keeps on changing to a new and a better ways of effectively meeting the needs of their customers. With such efforts and frequent changes, the company ensured that products are continuously developed to meet the needs of the current modern households as it is required in product development processes (Bhote, 1996). Wahl is a brand with a global presence and trust. This brand is based on the company’s founder, Leo Wahl. As at now, the company operates in an estimated 165 countries throughout the world. The company is currently consider ing the manufacturing and marketing of a new product; a new type of curving knife. The company has done a general approximation, and the results indicate that 40,000 units of the new product will be sold during the first year. This sales quantity is projected to increase by an average of 10% in the preceding years. The variable costs for every production unit have been approximated in three ways. The variable cost of; a raw material per unit is 3.00, packaging is 0.90 per unit, distribution is 1.00 per unit, and direct labor is 2.00 per unit. The value of currency is in pounds. The company has

British Heart Foundation Organisational Analysis

British Heart Foundation Organisational Analysis The British Heart Foundation is a not-for-profit organisation. We are the UKs largest heart charity (the fifth largest charity in the UK), fighting heart and circulatory disease. Largest funder of research into heart disease in UK. Founded in 1961 Our head office is based in London and there are six regional offices. Employ 1807 staff. Heart and circulatory disease the UKs biggest killer 2.6 million people in UK living with heart disease. Income year ending March 2008 was nearly  £117 million Fund research, education/campaigns raising awareness, life-saving cardiac equipment and through BHF heart nurses, they help support patients suffering from heart disease. BHF has B2B customers, working in partnership with organisations such as Colgate, HSBC, Lloyds TSB, Weight Watchers and Scottish and Southern Energy. However, this study will focus on BHFs B2C customers. Number of SBUs trading, Events, VFR, Legacies, Prevention and Care therefore serving multiple customer segments. BHFs target audiences include Heart patients, at-risk groups, health professionals, and children and parents. As with most charities, those donating money, time and support to the BHF are typically 45 plus, ABC12s. 1.2 BHFs Philosophy The philosophy of an organisation refers to its business approach, it is the principles that underlie its whole operation; the philosophy is what guides the organisation. Organisations may operate under one of three philosophies; they may be product, sales or market oriented (Lancaster and Reynolds, 2005). A product oriented organisation focuses on their existing products, their goal being to produce them as efficiently as possible. There is little, if any, consideration of the needs and wants of their customers or the market. A sales-oriented organisation, although recognising their competition, still devotes little in the way of considering the needs and wants of their customers. The sales-persons role is key and their goals are typically short-term with success being measured in terms of sales (Lancaster and Reynolds, 2005). A market-oriented organisation holds the customer at the centre of all its activities. In contrast to the sales orientation, where marketing is likely to be restricted to a marketing department, the marketing-oriented philosophy is one that permeates the whole organisation; every department recognises the central importance of the customer. There is an emphasis on understanding their target audiences; identifying their needs and satisfying them. (Lancaster and Reynolds, 2005). Products and services are developed with the target audience in mind, in fact extensive research into the customer needs and market conditions is conducted to inform the development. Andreasen and Kotler (p38, 2007) Marketing orientation means marketing planning must begin with the target audience, not with the organization The BHF follows a market oriented philosophy, Target audiences are a central focus of the organisation; the organisation only exists as a result of their audience. The focus on their customers is demonstrated not only by their current strategy to make the organisation more relevant to target audiences, but also by their corporate objectives (see appendix 1), which are customer focused; based on fulfilling their needs and attaining a high standard service. The organisation is dedicated to instilling the market-approach organisation-wide, for example internal marketing workshops are frequently held, aimed at the non-marketing departments. Lancaster and Reynolds (2007) claim that to achieve their corporate objectives, the market oriented company must recognise that they do not exist in a vacuum; rather, the external environment is dynamic and constantly changing. Whilst it is essential to identify and anticipate the needs and wants of their target markets, and know how best to respond to these with the most efficient use of the resources available to them, it is important that this is done within the context of their ever-changing external environment and the opportunities and threats it poses. Therefore, for a market-oriented organisation such as the BHF, the role the marketing plan plays is a crucial one. It operationalises the organisations philosophy and ensures the organisation actually is market-oriented and provides a route the organisation can follow to ensure this. As mentioned in 1.1 the marketing plan requires a great deal of research scanning the environment and aiming to meet the customer needs and wants (Beamish and Ashford, 2008). The role of marketing information and research in conducting and analysing the marketing audit The Role of Marketing Information and Research In order for an organisation to operate a market orientation and remain customer-focused, information and research is essential. When undertaken properly it can provide a thorough understanding of target audiences and the micro and macro markets. The findings guide the direction of the marketing plan and with the right information and research subsequent decisions will be informed ones and it will be possible to make more realistic future predictions. Failing to gather data and research poses serious risks; without it an organisation is effectively operating in a vacuum, future decisions are uniformed and there is no customer focus. (Beamish and Ashford, 2008). Collecting Marketing Information There are two ways of collecting marketing information; secondary and primary. Secondary data is information collected for a purpose other than for the current research. External sources of secondary data include third party databases such as keynote and mintel, government statistics, national and trade press and the internet. In addition, there are also a number of internal sources of secondary data, for example a Customer Relations Management (CRM) database providing demographic (age, gender, address, occupation) and lifestyle data (where, what, when and how they buy, how much they spend, religion). Other internal sources include customer complaints, sales reports, personnel, information on their products and services, prices, retailers, internal training of staff, marketing budget/spend, communications spend and results of previous market research studies. Much of this data may be held on a central database The Marketing Information System (MkIS), this can provide substantial inf ormation, fulfilling some research needs, however to obtain bespoke, targeted information to fulfil all research needs primary data is necessary (Taghian and Shaw, 1998) Primary data is data bespoke to the research project. It allows for a more detailed analysis specific to the organization. External sources of primary data interviews, focus groups and surveys. Internal data can be gathered through interviews with staff. Conducting Research within BHF Secondary: OneCRM Third party databases Subscribes to specialist magazines such as ThirdSector, Marketing Week and PR Week Information on external environment. Primary: Recognises importance of bespoke research uses external agencies (FIND NAME RESEARCH NOTES!!). Important to note that there are only 2 other chest and heart charities in CAF top 500, third party data therefore often only relates to charity or health charity sector, not very specific. Use surveys and focus groups. 2.4 Conducting and Analysing the Marketing Audit Environmental scanning is necessary to conduct a detailed marketing audit; it requires both primary and secondary information on both the internal and external environment. To analyse the internal environment we need to consider: Product, Price, Place, Promotion, People, Process and Physical Evidence (7Ps) and Staff, Style, Shared Values, Systems, Structure, Strategy and Skills (7Ss). This data is specific to the organisation and therefore internal sources such as sales reports, CRM databases, staff interviews, internal observations and staff intranet are used. To analyse the external environment we need to consider factors such as political, economical, social, technological, environmental and legal (PESTEL) as well as suppliers, publics, intermediaries, customers and competitors (SPICC). This requires information sources such as third party reports, newspapers, trade magazines such as ThirdSector, focus groups, surveys and interviews of existing and potential volunteers/beneficiaries/supporters. Marketing audit and their key issues and their implications for the plan 3.1 The Marketing Audit The Internal Environment This refers to those factors the organisation has full control over. To identify the strengths and weaknesses of BHFs internal environment the 7Ps marketing mix and McKinseys 7Ss framework were used (appendix 2). These consider 14 elements such as product, price, place, promotion, strategy, structure staff and skills. In addition there are also models that can be used to help analyse certain elements, for example the BCG matrix (appendix 2) and value chain analysis. The Micro Environment To help identify the opportunities and threats that exist within BHFs micro environment the SPICC model was used (appendix 3), which considers 5 factors an organisation has partial control over; suppliers, publics, intermediaries, customers and competitors. To help analyse these factors the Product Life Cycle, Porters Five Forces model (appendix 3) and the Value Systems Analysis can be used. The Macro Environment An organisation has no control over influences within the external environment, however it is important to scan the environment in order to identify the opportunities and threats that may exist and to make informed decisions to prepare for them. When scanning BHFs external environment the PESTEL model was used (appendix 3), this categorises the forces into political, economical, social, technological, ecological and legal. Having analysed the internal and external environment a SWOT analysis can be conducted (figure 2), whereby the key strengths and weakness of the BHF and the opportunities and threats facing them are identified. Bringing together the strengths and weaknesses enables the identification of BHFs core strengths; their distinctive competencies (DCs), and from the opportunities and threats their critical success factors (CSFs) can be identified. CSFs Little direct competition. Many customers with a link to the cause. Media attention surrounding issues BHF tackle. Large prospect market. THREATS The credit crunch: decreased disposable income, corporate donations, legacies (accounts for 40% BHFs income). Direct Marketing not as effective as it used to be for charities (not seeing a return on investment). Hard to obtain the details of new people. More health and medicine charities than any other type, therefore a lot of competition especially as many tackle similar issues e.g. smoking, obesity. Many people find it embarrassing and give socially desirable answers when discussing issues such as obesity and exercise, i.e. issues the BHF deal with research unreliable. Governments Digital Britain Initiative could leave the BHF looking out-of-date. OPPORTUNITIES Many customers have a link with the cause potential to engage with our audiences more directly and build long-term relationships. There is a large prospect youth market opportunity to increase revenue and market share. Little direct competition, one of just 3 heart charities in top 500 opportunity to maximise differentiation. Companies are placing more importance on Corporate Social Responsibility provides more B2B opportunities. More media attention surrounding the issues BHF tackles such as food labelling and obesity raises profile. Governments Change4Life campaign has given BHF exposure. WEAKNESSES Lack of perceived relevance to the target audience hard for them to engage with BHF. Many generic products that arent customer friendly. Website is hard to navigate much information available, but buried under links. Low staff turnover lack of fresh ideas and perspectives in the organisation. Staff close to or highly driven by the cause find it hard to see general public perception. Regional offices developing their own structure, meaning BHF messages may appear inconsistent on a national level. STRENGTHS Strong and trusted brand. Market leader (number 1 heart charity in UK) Large integrated CRM large pool of customer data Highly motivated -dedicated and driven by cause. Recently launched large multi media campaign Connections increased awareness. Strong demand/need heart disease is the biggest UK killer. A number of large corporate sponsors give access to large audiences. Many professionals working for BHF high calibre and solid knowledge base. DCs A strong, trusted brand. Large CRM database. Strong demand. Large corporate sponsors. 3.2 Key issues faced by the BHF and their implications for the plan The SWOT analysis highlights the key issues now faced by the BHF, these are shown below: Key issues the BHF faces and their implications to the marketing plan. Key Issue Implications to the Marketing Plan Credit Crunch reduction in disposable income, therefore less donations slump in the housing market, therefore reduction in legacies reduction in corporate donations Income reduced therefore a tighter budget need to generate alternative, cost-efficient ways of raising funds go for low risk options such as building on existing relationships rather than investing a lot of resources trying to make new contacts. Increasing competition from other health charities. BHF needs to maximise their advantage of having little direct competition and emphasise their differentiation by highlighting unique aspects of the BHFs work rather than those that are similar to other charities and make it relevant to target audiences. Direct Marketing no longer an effective communication media for charities. Need to use alternative communication media that are equally accountable yet more effective possibly making more use of new media. Large prospect market. Targeting this market will require a great deal of resources, however in the short term; given the economic climate it is perhaps not the best time to try to enter this market. It is a great opportunity that should be should be considered in the long-term. Very high priority given to cost savings and operational efficiency, even more so due to the recession often results in generic products (Bruce, 2007). Need to optimise the use of the OneCRM database and increase product customisation. The Digital Britain Initiative is set to secure the UKs place at the forefront of innovationà ¢Ã¢â€š ¬Ã‚ ¦and quality in the digital communications industries rapid development could leave the BHF behind. Plan needs to make better use of new media, possibly going out of the BHFs comfort zone. Having conducted the SWOT analysis and considered the key issues, the BHF is now in a better position to set their objectives and determine their strategy. Referring back to figure 2, the DCs are well supported by the CSFs; there is a good match. Therefore we can afford to set higher level marketing objectives (discussed in section 4.1). This creates a gap, identified through gap analysis, between the initial forecast (where we will be if we continue to do nothing) and the new objectives. Taking the SWOT analysis into consideration I believe this gap can be bridged through establishing a product development growth strategy, this is a moderate risk strategy, which the match of the DCs and CSFs supports. The BHF will also operate a differentiation competitive strategy (appendix 4); we need to emphasise our unique selling point amongst all the other health charities. Although, other product lines may also contribute in closing the planning gap, the remainder of this plan will focus on the BHFs new product. Task 02 Red for heart campaign London to Brighton Bike Ride New Product B2B Corporate Partnerships World Events Regional Events Sponsored School Events SBU Marketing Marketing Objectives for the BHFs New Product The BHFs New Product The BHF will launch a B2C membership service that will allow them to engage directly with a large audience and encourage the development of long term relationships. Members will receive information on how to improve their heart health. Upon registering the member will receive a welcome pack containing a heart risk tape measure, a guide to heart health, a 5-a-day food diary, a heart matters fact card and a membership card. They will also receive access to the heart matters helpline, receive email alerts tailored to their needs (healthy eating, getting active, quitting smoking and well being) and will have an online account with a homepage that is regularly updated according to their stated interests upon sign up. Their membership will also provide them with special commercial offers. This is a free service because it is a belief of the BHF that heart health information should be available to all. 4.2 Marketing objectives for the BHFs Heart Matters membership service There is a hierarchy of objectives with three levels; corporate, functional and operational. At the corporate level they start off more general and are long-term and get more specific the closer the planning activity gets to the tactical implementation stage (p23 Robert et al, 2005). Corporate objectives are often expressed in financial terms, for example referring to return on investment (ROI) and return on capital employed (ROCE) (Beamish and Ashford, 2008). However, for many not-for-profit organisations, including BHF, although still long-term, they can be much harder to measure. They are typically based on the needs of the beneficiaries, now and for the future. [They] set out the direction of the organisation; they are a statement of its prioritiesà ¢Ã¢â€š ¬Ã‚ ¦Everything the organisation does should be related back to a [corporate] goal (accessed on 10/04/09 10.30 at http://www.ncvo-vol.org.uk/index.asp?id=488) Functional objectives are more specific than corporate objectives, often medium term referring to percentage increase in sales or market share. These then feed down to the operational objectives that are short-term and much more specific based on the 7Ps marketing mix, for example to offer a 10% discount for 2 weeks. Therefore when setting the marketing objectives for Heart Matters, they should support the corporate objectives as well as reflecting the close match between the DCs and CSFs. With regards to Heart Matters, the BHF have three options. The first is to take the view that the BHF is doing a lot of work directly related to their corporate objectives, therefore Heart Matters should be all about raising funds to help finance this work. The second is that Heart Matters should primarily focus on the need of the beneficiaries, the third is a middle-of-the-road option, whereby the need is addressed to a certain extent, but the service must be self-financing. We believe Heart Matters should initially be about addressing the need of the beneficiaries as this would provide the best opportunity to reach and engage with a wider audience. Keeping in mind the objectives should be SMART (specific, measurable, attainable, realistic and time bound) the marketing objectives for Heart Matters are as follows: Marketing objectives for Heart Matters Membership Service Objectives To recruit over 300,000 members, with less than 7% annual attrition by 2012. This helps support the BHFs objective to provide vital information to help people reduce their own heart health risk once recruited, members will have access to heart health information to help improve their heart health. Hitting this target would indicate increased engagement with supporters. For 20% of donors to make a donation by 2012. 30% of the general population donate to charity; however, this may be skewed (as heart conditions are more prevalent in low income areas). This supports all objectives, as funds raised are invested in helping achieve BHFs objectives. For example, to achieve objective 1 (appendix 1) the BHF will provide funding, equipment and facilities to achieve the best results. Therefore, funds raised will support this. For 40% of members recruited to have engaged with another BHF product/service by 2012 e.g. to have participated in an event, donated, made a purchase from the online shop or catalogue. This serves to increase public involvement in heart health, to help achieve objective 2 (appendix 1). Achieving this target would indicate an increased understanding of the work BHF does and an increased involvement of BHF supporters. 5. Segmentation, Targeting and Positioning of Heart Matters. 5.1 Segmentation Customers are very diverse; therefore the same product and tactics will not appeal to all of them. We need to use segmentation; the process of dividing the market into specific groups of consumers/buyers who share common needs and who might require separate products and/or marketing mixes (Kotler, 1998 as cited in Ashford and Beamish, 2008). B2B and B2C markets each require different techniques to do this, as Heart Matters is a B2C product consumer segmentation will be used. Consumer markets can be segmented based on the following criteria: Geographic segmentation is based on variables such as region, population density and size of the area. Demographic segmentation uses variables such as age, gender, income, occupation, ethnicity and social class. Geo-demographic segmentation is a combination of the above, assumes that people either socialise according to class and occupation, or their lifestyles and geographic factors (Ashford and Beamish, 2008). ACORN (A Classification of Residential Neighbourhoods) is a system commonly used to segment the population according to geo-demographics. Psychographic segmentation groups according to lifestyle using variables such as social activities, interests, opinions and values. Behaviouristic segmentation refers to customer behaviour, segmenting based on variables such as benefits sought, purchasing rate and usage rate. Segmentation for the BHF differs depending upon whether the market to be segmented is donor or beneficiary. When segmenting the donor market, all of the above criteria are important, however when segmenting the beneficiary market, behaviourist segmentation will typically be given priority (Bruce, 2007). There will be 2 main phases to Heart Matters; the first will target beneficiaries. Upon recruitment of the target beneficiary groups the product will move into its second phase, to raise donations, therefore the target beneficiary groups will be further segmented and new target groups identified (for example this will determine those members receiving a  £5 donation ask and those receiving a  £15 one) . This report will focus on phase 1, therefore segmentation will be specific to the BHFs beneficiary market (for further information on phase 2, please refer to appendix 5. As previously mentioned, the BHF gives priority to behaviourist segmentation when segmenting their beneficiary markets. Potential segments Heart Matters could target include: Seeking help recovering from a heart condition Seeking help living with a heart condition Seeking information on caring for someone with a heat condition Desire to improve their lifestyle Desire to improve their diet Frequent user of BHF products/services Infrequent user of BHF product/services Use products and services from a variety of health charities Loyal to an alternative health charity Although behaviourist variables form the basis of segmentation, further segmentation is necessary as within these groups there are still huge differences from one customer to the next. Further, given limited resources it may not be possible to serve everyone within a particular needs group. The BHF also use the other criteria to identify additional segments: Geography: The BHF is a nation-wide organisation, however they segment according to Densely populated areas Large metropolitan areas Areas of low income Demographics: Parents educate about keeping their childrens hearts healthy 65+ higher risk of heart disease, inform on how to reduce risk 30-45 leading busy lives, but still have a chance to make a change 7-16 to educate about the importance of keeping their heart healthy Sedentary occupation High stress occupation Geo-demographic: Segment into different ACORN groups all of which are within the BHFs beneficiary market as heart health information should be made available to everyone. The market is segmented according to ACORN group as solutions and recommendations may differ depending on income and social class, for example EF14 category affordable healthy recipes, gym-free ways of keeping fit. Psychographics: Internet-savvy Dependents Families Older couples (no children or left home) Gym Members 5.2 Target audience for Heart Matters The marketing of Heart Matters will follow a differentiated strategy, that is Heart Matters will only be targeted at certain segments of the total market and the marketing mix (section 6) will be tailored towards these target segments of the market. Figure 4 below shows the target groups chosen for Heart Matters Membership. Recovering/living with heart conditionhigh risk Glasgow and London Age 50+ Behaviour Geographic Demographic Target groups for Heart Matters Target Group Reason for Choice Recovering/living with a heart condition and high risk groups. This is a large market; heart and circulatory disease is the UKs biggest killer, almost 2.6 million people are living with heart disease. It is a current strategy of the BHF to make the organisation more relevant to target audiences; this is a large audience where the need is currently greatest and it is important to ensure the BHF is made relevant to them. These are issues that are unique to the BHF, no other large charity tackles them targeting this group provides an opportunity to highlight the BHFs differentiation. Glasgow and London As this is a new product, and one which is free it will initially be launched into just 2 cities, this is to reduce the risk involved. Densely populated cities give a wider market reach. Glasgow has been chosen as there is a high concentration of heart disease, London has been chosen as people living here tend to have a faster pace of life, encouraging them to be unhealthy. Initial rates of membership registration of the two cities may give an indication of where to roll the membership out to. Age 50+ Heart disease is more common and risk is greater in older people. Further, a survey under-taken by one of our corporate sponsors Fitness-First revealed that of all age groups the over 50s showed the greatest percentage eating healthily, this indicates a large market that would be receptive to health-related information. In addition, this is the baby-boomer generation, a large percentage of which are wealthy home owners may provide significant fundraising opportunities in phase 2. 5.3 Positioning Heart Matters Having selected the target segments, it is important the service is then positioned with their needs and requirements in mind. Positioning is the act of designing an offer so that it occupies a distinct and valued place in the minds of target customers (Kotler et al, 1998). The target segments are likely to have concerns, it is therefore important the service is positioned as reassuring. However, we do not want to be patronising and compromise our brand, the service tackles serious issues so needs to be positioned as a provider of expert advice. Each customer treated as an individual, we wish the service to be viewed as providing customised, not generic information. Figure 4 below shows how we would like our target audiences to perceive our service. Customised Reassuring Expert, trusted advice Generic Inaccessible Amateur advice Depressing Accessible Perceptual Map for Heart Matters Marketing mix for the BHFs Heart Matters Membership Service Strategy Justification Product USP (Unique Selling Point) Core product: USP no other charity provides information and advice specific to living with and recovering from a heart condition. Supports our competitive differentiation strategy. Secondary and tertiary product: Carbon Copy many other charities provide free membership services offering newsletters, free calendars, membership cards etc (appendix 4) Price Intermediate strategy, in terms of the value the customer will place on the product. This supports our quality of information positioning and selective marketing strategy. Heart Matters core product has a USP; however we want it to be available to everyone within our target market, not just a specialist group, so therefore skimming is not applicable. Price penetration is also not applicable as this is a strategy typically used for lower quality, carbon copies therefore does not support our quality of information positioning strategy. In addition we do not want to target everyone within the beneficiary market; this is a new product, do not want to appear low quality and generic, the intermediary price strategy supports this. Place Dual distribution use both direct and indirect (via intermediaries) distribution to the customer. Selective Distribution Interdependence BHF retains full control. Dual distribution: the core product will only be distributed directly, this is essential to support the expert positioning and give the BHF full control over the service. Indirect distribution of the core product may confuse customers and fail to relate it to the BHF. Indirect distribution of Heart Matters registration and materials. This will give a greater access to the market and provide customers with the option to register in person or online. Selective distribution will give access to the right customers i.e. our target groups. This also supports our quality positioning strategy and intermediate price strategy, as we can choose intermediary locations that support our brand such as pharmacies. Intermediaries will be interdependent the BHF will retain full control. This is because the BHF has a strong brand and a greater understanding of the customer needs, particularly as this is a service aimed at beneficiaries. Giving independence to intermediaries may risk bad PR for the BHF. Promotion Objective Differentiate and Inform Str

Loneliness in Steinbecks Of Mice and Men Essay -- essays research pap

How true is the statement "Guys like us are the loneliest guys in the world" Personally I believe that this statement is true in every aspect. Loneliness is a big part of the book "Of mice and men." The book shows loneliness in every ones life in the book. The quote says "Guys like us" George is talking about the ranch workers by saying "us" we know they are all lonely because they all show signs of loneliness, they try to fight this by making friends I think that in the book Steinbeck tries to show us that loneliness can be resolved by friendship. George blames Lennie for him being lonely ?I could get a girl, shoot some pool and stay at the cat house? George seems to be in denial as even if Lennie wasn?t there he wouldn?t be able to get all those things because of the depression 1929. Loneliness has made Crook's a very bitter and isolated man. He is truly not able to leave this situation because of his race. The other men at the ranch do not communicate with Crooks unless he is working because he is black. Other than when they are working, the other men ignore Crooks off all of their activities. Crooks is very isolated, and doesn?t seem to want any company. He has become bitter and known to lash out at people because of the loneliness that he has. Crooks's emotions are showed to the reader when he talks to Lennie in his room about having no one to relate to and communicate with. "Maybe you can see now. You got George. You know he's goin' to come back. S'pose you didn't have nobody. S'pose you couldn't go into the bunk house and play rummy `cuase you was black...A guy needs somebody--to be near him." Crooks has never been treated well by anyone because he is black. This has affected Crooks. Crooks's was shocked when... ..."I tried Aunt Clara, ma'am. I tried. I couldn't help it...I'll go right off in the hills an' I'll fin' a cave an' I'll live there so I won't be no more trouble to George." Lennie was basically in denial of his own loneliness. Loneliness has made Lennie want a better life for himself. This involves these soft items and the dream for his and George's farm. He believes at the farm he will not have to deal with all the problems that he has now. Lennie became unrealistic in many ways because of both his condition and his loneliness. Lennie most likely would have never got the farm or the soft items even if he wasn't killed, but his loneliness acts as motivation for these goals. In conclusion to this, yes I do think the statement ?Guys like us are the loneliest guys in the world? is true because loneliness is seen in all the ranch workers life?s, as I?ve just proved.